The optrel group continues to expand its market presence in Asia
In recent years, optrel has focused on the successful development and expansion of its sales structures in Europe and North America. Now the time has come to take another step. The Swiss company is expanding and founding a joint-venture with the Indian partner QUEST Holding LLP, and the Swiss partner Michael Enderle Management LLC – optrel India private limited, based in Pune (Western India).
With a clear objective of continuing the company’s growth strategy now in Asia, optrel India private limited is focused on sales, marketing, and training of distributors and customers.
‘The demand for reliable face, eye and respiratory protection is a tremendously growing segment in India. Currently, the Indian market is dominated by large MNC or run-of-the-mill manufacturers, whose quality is at the lowest end of the spectrum. The Swiss manufacturer optrel stands for reliability, quality, innovation and technology leadership. In addition, optrel AG is the inventor of the automatic glare shield. Therefore, ‘it seemed to be the right investment for us to introduce the brand in India and develop its market growth over the years,’ said the joint venture partners in India.
India is an attractive investment destination with great growth potential
Michael Enderle: ‘India is one of the most attractive investment destinations in the world. With its major expansion strategies supported by the Indian government, this market offers high growth potential in sectors such as healthcare and manufacturing. It serves as a platform to supply adjacent markets in the Middle East and Asia Pacific. India is the right market and I am convinced of the great growth potential of optrel India.
”Our Indian partner has a tremendous amount of experience in building sales organizations for European manufacturers in India and I am glad we were able to attract him. Combined with the large network that Michael Enderle brings as former Managing Director of Rieter India and Head of the Swiss Business Hub in India, we have an excellent starting position for a successful market entry’ said Marco Koch.
Already today, optrel products are available globally from certified dealers. With the foundation of the Indian subsidiary, the optrel group is consistently pushing ahead with internationalization.