Senior Open Blazes Sustainability Trail at Sunningdale With Unique Bluewater Water
The 2021 Senior Open Presented by Rolex is blazing a sustainability trail by launching a program to eradicate single use plastic bottles at this year’s venue, Sunningdale Golf Club in Berkshire about 30 miles (50 kilometres) southwest of London.
Europe’s only Senior Major began today with players, caddies and spectators able to access free purified water from special water station sites across the course and refillable stainless-steel bottles from the Swedish hydration solutions company, Bluewater.
“The Senior’s Open Presented by Rolex is making a powerful statement to sports communities around the world that there are sustainable solutions available here and now that can help tackle global pollution and climate change,” said Bengt Rittri, founder and CEO of Bluewater (photo below). A successful Swedish environmental entrepreneur, Bengt founded Bluewater some seven years ago after selling his indoor air purification company Blueair to Unilever.
Bluewater water stations harness patented technology that removes most water contaminants, including EDC chemicals, pesticides, toxic metals, viruses, bacteria, and micro-plastics. Called Superior Osmosis™, the Bluewater technology outperforms traditional reverse osmosis systems, which are widely considered the best technology for purifying water.
Bluewater warranties its stainless steel bottles to last a lifetime and only uses hypoallergenic silicone for leak-stopping fillers and carrying loops. In addition, Bluewater collects one kilo of plastic waste from seashores worldwide for every single Bluewater bottle sold using a blockchain-based platform that sees people paid to return plastic waste to certified recycling centres
“All praise to the organisers of The Seniors Open Presented by Rolex for taking the planet friendly decision to deliver people water as pure as nature intended and halt the need for plastic bottles of water,” added Rittri.