Digital data-based nudges can drive behavioral change
How can digital, data-based nudging pave the way to sustainable mobility?
Cities need more people to bicycle, walk or use public transport in order to battle climate change and make cities more liveable places.
How can citizens be motivated to make the switch from using their car to more sustainable forms of mobility? The research project “Dynamic Mobility Nudge” (DyMoN) is exploring digital, data-based nudging as a solution for this challenge.
Partners from Austria, Sweden and Germany have joined forces in the summer of 2021, to research how digital, data-based nudges can drive behavioral change, in favor of sustainable, active urban mobility. DyMoN is an innovative, transdisciplinary research project, which will have a duration of three years.
In the coming months, the project will work closely with citizens (end-users), city representatives, policy makers, urban living labs and the research community to develop the DyMoN framework.
Based on real time, user-generated and public open data, the DyMoN framework aims at advancing research, supporting sustainable urban mobility and informing policy making.
The project takes place within the program JPI Urban Europe (ERA-NET Cofund Urban Accessibility and Connectivity) and is funded by the Federal Ministry of Climate Action and the Austrian Research Promotion Agency (Austria), the Federal Ministry of Education and Research (Germany), and the Swedish Energy Agency (Sweden).