H&M opens up donations at checkout to support vaccinating kids worldwide

The Australian arm of fast-fashion brand H&M is launching an initiative today to help vaccinate children against preventable diseases by partnering with UNICEF.

Since the beginning of the Covid-19 pandemic, 60 life-saving vaccination programs have been disrupted, putting children worldwide at risk of contracting preventable diseases such as diphtheria, measles and polio.

As such, H&M customers can now add a donation onto online purchases to give a bit extra, which will support UNICEF’s work in providing vaccines to at-risk kids.

“In 2020, 23 million children missed out on basic vaccines through routine immunisation services, leaving them at risk to devastating but preventable diseases,” said UNICEF Australia chief executive Tony Stuart.

“We are so grateful to H&M Australia and their customers for helping us to raise vital funds to keep children safe and healthy.”

The partnership relies on the launch of Adyen’s ‘Giving’ platform, which allows merchants to accept charitable donations during an online checkout process. Through the platform, Adyen absorbs the cost of the donation, which allows 100 per cent of the donation goes directly to the charity.

“This also increases the pool of funds available to charities while supporting donation behaviours that have evolved as consumers increasingly value online shopping and digital payment options, Adyen President of Asia-Pacific Warren Hayashi.