VNV and Sprints Capital invest SEK 300 million in Bokadirekt, Sweden’s leading health & beauty platform
Home NEWS VNV and Sprints Capital invest SEK 300 million in Bokadirekt, Sweden’s leading health & beauty platform, to fuel continued growth

VNV and Sprints Capital invest SEK 300 million in Bokadirekt, Sweden’s leading health & beauty platform, to fuel continued growth

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Bokadirekt, Sweden’s leading SaaS-platform and consumer marketplace for health & beauty services, has today agreed a SEK 300 million investment round from VNV Global AB (publ) (“VNV”) and funds managed by Sprints Capital Management (“Sprints”).

The new capital will enable Bokadirekt to further broaden its community of partner salons and service providers, scale product development and deepen the marketplace offering.

Bokadirekt’s marketplace allows consumers to discover more than 24,000 health & beauty experts, make real-time bookings, and pay for services. For merchants, Bokadirekt’s innovative platform facilitate seamless online bookings, scheduling, and payments acceptance, reducing administration and increasing time spend with the end consumer. Every month, more than 13,000 merchants use Bokadirekt’s subscription- based business software to manage their operations and more than one million end consumers discover, book, and pay for appointments through Bokadirekt’s marketplace.

VNV and Sprints Capital invest SEK 300 million in Bokadirekt, Sweden’s leading health & beauty platform

Christian Fricke and Per Brilioth

“We want to leverage our unique position in Sweden and accelerate the development of our end-to-end product offering from discovery to conducted service for both consumers and merchants,” said Bokadirekt co-founder and CEO Christian Fricke. ”We want to fill even more seats by further reducing the friction for end consumers in the booking process and enable merchants to spend more time with their consumers through a seamless administration system.”

“We have been investors in Bokadirekt since 2019 and have seen it become the go- to destination for consumers with an annual booking value of more than SEK 14 billion”, said Voria Fattahi, Partner at Sprints Capital. “We are excited to double down on our investment in Bokadirekt alongside VNV to accelerate its growth.”

Per Brilioth, CEO at VNV further commented: “The Bokadirekt is an exciting business with strong network effects and a team that has built products that enable service providers to automate and seamlessly manage daily schedules, appointment bookings, online and offline payments, payroll and inventory. We can’t wait to follow Bokadirekt’s growth after this funding round and we are thrilled to partner once again with Sprints Capital”

Bokadirekt was founded in 2008 with headquarters in Stockholm. The transaction is expected to close during December 2021.

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